Given that auto sales accounted for 19% of total U.S.
Sales in 2000 (source : U.S. Growing businesses Administration) people
are buying cars which mean that there are even more people selling cars.
Additionally, new automobile sales have dropped from 63.4% in 1989 to
60% in 1999. Selling cars is not particularly easy given that many
still have a negative perception of car salespeople.
First and foremost you want to consider yourself as a
Adopt a Planning perspective. If you don't have a
plan, then you are not prepared. As a practicing performance
improvement specialist or coach for the last 10 years, I have observed
that the general public plan less for their whole lives than they do
for a simple trip to the grocery store.
Learn the easy way to prospect. Given that 80% of all
new sales comes from referrals, would it not make more sense to
prospect individually instead of rely on outside resources to control
your destiny? Those media efforts usually bring in suspects, not
prospects. Use your time sensibly by concentrating on prospects who
have a need, money, and are decision makers. Don't rely only on the
vehicle dealer to send out letters. Take some time to draft some
Improve your sales talents to earn more cash. Today's
consumers are much more savvy than years ago. Learn how to cultivate
and develop long term relationships. New automobile sales to used
vehicle sales are far more relationship based selling than years back
when car sales was a commodity sale.
Establish your sales goals using your great planning
attitude. If you are a car salesperson and have 300 shoppers and the
industry average sales cycle is 3 years, then every year you should be
selling 100 cars.
Working with those in the vehicle industry I have
heard countless reasons why sales cannot be made. However, when these
reasons are reviewed, they are generally baseless reasons based on
existing perspectives and sentiments. Everybody knows everything about
the car. My response is, if price was a real objection, then everybody
would be driving a Yugo. Does not it make a lot more sense to have an
enlightened consumer than a uneducated one when it comes to your time
The automobile industry is really a 24/7 business given that cars are
with us each and every day of our lives. However, it is important not
to lose sight of your personal life including family, friends, physical
CAR DEALER LICENSE
Q: How much money do I need to get started?
Q: Will this System work where I live?
Q: Can I really make a 6-figure income?
Q: Do I need to be a salesman?
Q: Do I need big expensive offices and equipment? See more Questions
& answers here